With a change in legislation looming, Blue Care needed an entire message refresh to present to market in the space of one month.
The ‘Always’ campaign told the story of real parent-child relationships and that with Blue Care, those relationships don’t have to change. The campaign was a huge success with enquiry and uptake increasing by 70%. ‘Always’ was a full-scale campaign with Print, Radio, TV, Outdoor and Social to name a few. The following are a selection of samples.